PROJECT
Africa-focused Investment Consultancy and Facilitation
Client:
Hosted
Challenge:
Josey Agency aimed to attract foreign investment to African countries, particularly during periods of economic uncertainty. The challenge was to bridge the gap between international investors and local opportunities while navigating complex political and economic landscapes.
Approach:
- Utilized media connections and expertise to highlight investment opportunities across Africa.
- Organized and facilitated high-profile visits for major investors, including tours for figures like Aliko Dangote and Tony Elumelu.
- Provided consultancy services to potential investors, offering insights into local markets and regulations.
- Participated in economic forums and conferences to promote African investment potential.
- Collaborated with government investment authorities to improve policies and attract foreign capital.
Impact:
- Successfully facilitated visits of major African industrialists to various countries, opening doors for potential investments.
- Contributed to policy discussions on attracting and retaining foreign investment through partnerships with government agencies.
- Enhanced the profile of African countries as investment destinations through strategic media coverage and networking events.
- Helped create potential job opportunities and economic growth through facilitated investments.
- Positioned Josey Agency as a key player in economic diplomacy, bridging media and business worlds.