Josey Agency

Accidental Fashion Icon: Zambian Grandmother Takes the World by Storm

By : Lloyd Mahachi

Margret Chola, a vibrant grandmother in her mid-80s from rural Zambia, has unexpectedly become a global internet sensation and fashion icon. Known affectionately as “Legendary Glamma,” Chola has captured hearts with her striking and playful fashion photographs, defying typical grandmotherly stereotypes.

Chola’s journey to fashion stardom began in 2023 when her granddaughter, Diana Kaumba, a New York City-based stylist, visited Zambia to honor the second anniversary of her father’s passing. Inspired by her grandfather’s love for fashion, Kaumba created the “Granny Series,” dressing Chola in curated outfits and photographing her in her natural habitat – a farm near Lusaka.

The first photo shoot was a resounding success. Chola, initially hesitant, donned a silver pantsuit and posed amidst the rustic landscape. Kaumba uploaded the photo, and it quickly went viral, garnering thousands of likes and comments.

The turning point came in April 2024 when Kaumba posted photos of Chola in a red Adidas dress, adorned with chunky golden necklaces and a glittering jeweled crown. These images resonated globally, sparking admiration for Chola’s confidence and vibrant personality.

Chola’s fame extends beyond fashion; the “Granny Series” celebrates individuality and challenges stereotypes. Her outfits showcase vibrant colors, textures, and styles, reflecting her zest for life. Statement accessories – bold sunglasses, oversize hats, and chunky jewelry – complete her signature maximalist-chic aesthetic.

The photoshoots also offer glimpses into Chola’s life story, incorporating personal symbols like her beloved radio and traditional cooking tools. Through the “Granny Series,” Kaumba aims to challenge aging perceptions and inspire intergenerational connections.

Chola hopes her fame will encourage self-expression and forgiveness. Having faced hardships, including leaving school early and enduring a difficult marriage, Chola now finds purpose in bringing joy to people worldwide.

Her story showcases the power of self-expression, intergenerational bonds, and the timeless appeal of fashion. As “Legendary Glamma,” Margret Chola continues to inspire, proving that age is just a number and style knows no bounds.

Editor : Josephine Mahachi