PROJECT
Africa-focused Multimedia Journalism and Digital Content Production
Client:
Hosted
Challenge:
Josey Agency aimed to provide balanced and insightful coverage of complex African issues for a global audience while adapting to the fast-paced environment of international broadcasting and digital media.
Approach:
- Established partnerships with international broadcasters like Deutsche Welle to reach global audiences.
- Focused on critical issues including women and children’s rights, gender-based violence, human rights, and African politics and development.
- Developed a multi-platform approach to content creation, including broadcast media, digital platforms, and social media.
- Launched original digital properties including a news website and YouTube channel to provide direct-to-consumer content.
- Utilized various multimedia formats including written articles, video reports, and podcasts.
- Conducted in-depth interviews with experts, activists, and policymakers to provide comprehensive coverage.
Impact:
- Contributed to more nuanced and in-depth international coverage of African issues.
- Raised awareness about critical social and political challenges facing the continent.
- Promoted digital journalism in Africa, showcasing new ways of storytelling and audience engagement.
- Provided a platform for African voices and perspectives to reach a global audience.
- Enhanced understanding of complex African issues among international viewers and readers.
- Established Josey Agency as a trusted source for insights on African affairs.